Seedling - Dragon Rouge Firestarters Entry

Seedling is an eco-friendly, yet stylish and ‘instagram-able’ baby products brand. Through my research, I found plenty of eco-friendly baby products, but no eco-friendly baby brand that acts as a cohesive umbrella to all of these products, like Mamas & Papas does. Seedling fills this gap in the eco-friendly market, whilst being modern and current with its online presence. The name and visual style of the brand comes from the sustainable packaging, which contains seeds embedded within the recycled paper that can be planted to grow various herbs and flowers.